UX ≠ UI

With over nine (9) years of experience in UX & Product Design, I am passionate about crafting seamless, user-centered experiences. I thrive in cross-functional environments, collaborating with teams to deliver innovative and impactful products. My expertise lies in understanding user behavior, conducting thorough research, and transforming insights into designs that elevate the user experience while meeting business objectives.

Core Competencies

User Research, Strategic UX Planning, User Research Oversight, Cross-functional Team Collaboration, UX Roadmapping, Stakeholder Management, Design System Governance, User-Centered Design Advocacy, Data-Driven Decision Making, Budget and Resource Allocation, UX Metrics and KPI Development, Team Development and Mentorship, Process Optimization, Accessibility Standards Compliance, Product Vision Alignment, Design Thinking Facilitation, Interaction Design, Visual Design, Information Architecture (IA), Usability Testing, Content Strategy, Prototyping & Wireframing, Service Design, Accessibility Design, Product Design, Design Systems Management, UX Writing, Motion Design, Data-Driven Design, Behavioral Design

Technical Skills

• Design Tools: Figma, Adobe XD, Sketch, Axure, InVision
• Development Tools: HTML5, CSS3, JavaScript, Angular UI, Material UI
• Project Management: Jira, Trello, Asana, Zeplin
• Prototyping & Testing: Balsamiq, UXPin, Hotjar, Google Analytics
• Platforms: iOS, Android, Web (responsive and adaptive design)